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Village e-commerce promoter turns cloth shoes into a thriving business
Time:2026-06-15 08:53:20
Cloth shoes made by women in the e-commerce base in Beizhuang village, Shijiazhuang, Hebei province. [Photo by Wang Songsong/chinadaily.com.cn]
A village-based e-commerce promoter has organized residents in Beizhuang village, Shijiazhuang, Hebei province, to make traditional cloth shoes, helping increase local incomes by turning a fading handicraft into a booming business.
Wang Yamei, who manages the village's e-commerce base, returned to her hometown in the spring of 2021. She founded a handicraft workshop with a clear mission: to revive the shoemaking skills passed down through generations of local grandmothers and create a sustainable source of income for her community.
Cloth shoes made by women in the e-commerce base in Beizhuang village, Shijiazhuang, Hebei province. [Photo by Wang Songsong/chinadaily.com.cn]
Today, more than 50 left-behind women in the village are steadily producing cloth shoes at the workshop, gaining reliable earnings while staying close to their families.
"These are not just shoes. They carry the memories and craftsmanship of the village's residents," Wang said.
Cloth shoes made by women in the e-commerce base in Beizhuang village, Shijiazhuang, Hebei province. [Photo by Wang Songsong/chinadaily.com.cn]
Blending modern design concepts with age-old techniques, she introduced styles that cater to contemporary tastes and wearing habits. To expand sales, she turned to live-streaming e-commerce, a move that far exceeded expectations. Orders soon poured in from across the country, driving monthly revenues ever higher.
In 2025, the workshop recorded about 300,000 yuan (around $41,300 ) in sales from cloth shoes.
Cloth shoes made by women in the e-commerce base in Beizhuang village, Shijiazhuang, Hebei province. [Photo by Wang Songsong/chinadaily.com.cn]
Cloth shoes made by women in the e-commerce base in Beizhuang village, Shijiazhuang, Hebei province. [Photo by Wang Songsong/chinadaily.com.cn]
Cloth shoes made by women in the e-commerce base in Beizhuang village, Shijiazhuang, Hebei province. [Photo by Wang Songsong/chinadaily.com.cn]
Wang Yamei, who manages the e-commerce base in Beizhuang village, Shijiazhuang, Hebei province, introduces a shoe product through live e-commerce streaming. [Photo by Wang Songsong/chinadaily.com.cn]
Women make shoes in the e-commerce base in Beizhuang village, Shijiazhuang, Hebei province.[Photo by Wang Songsong/chinadaily.com.cn]

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